Audience Development and Film Education

Opened

Programme Category

EU Competitive Programmes

Programme Name

Creative Europe (CREA)

Programme Description

The Creative Europe Programme supports the culture and audiovisual sectors.

Programme Details

Identifier Code

CREA-MEDIA-2025-AUDFILMEDU

Call

Audience Development and Film Education

Summary

The MEDIA strand shall provide support for the following measures:
Initiatives promoting audience development and engagement, including film education activities, addressing in particular young audiences.

Detailed Call Description

Within the specific objective of promoting innovation, competitiveness and scalability of the European audiovisual sector, one of the priorities of the MEDIA strand is: to promote European audiovisual works, including heritage works, and support the engagement and development of audiences of all ages, in particular young audiences, across Europe and beyond.

Projects ensuring pan-European cooperation and providing innovative projects, especially using new digital tools aiming at:

  • increasing interest and knowledge of audiences, in particular young audiences, in European films and audiovisual works including specific programmes on film heritage,
  • increasing pan-European impact and audience outreach,
  • promoting and increasing the contribution that existing European films and audiovisual works, including curated catalogues of films, make towards audience development, film education and film literacy.

Activities shall include audience-oriented events and innovative or cross-border film education initiatives. Cooperation between film institutions and online platforms is encouraged.

Applications should present adequate strategies to ensure a more sustainable and more environmentally respectful industry and to ensure gender balance, inclusion, diversity and representativeness.

In addition, eligible project activities must have a pan-European audience reach, reaching at least 5 countries participating in the MEDIA strand.
Films and audiovisual works of the project must be at least 50% from a country participating in the MEDIA strand.

Call Total Budget

€6.000.000

Financing percentage by EU or other bodies / Level of Subsidy or Loan

70%

Thematic Categories

  • Audiovisual sector and Media
  • Culture
  • Education and training

Eligibility for Participation

  • Businesses
  • Educational Institutions
  • International Organisations
  • Legal Entities
  • NGOs
  • Other Beneficiaries
  • Private Bodies
  • State-owned Enterprises

Eligibility For Participation Notes

In order to be eligible, the applicants (beneficiaries and affiliated entities) must:

  • be legal entities (public or private bodies)
  • be established in one of the eligible countries, i.e.:
    • Creative Europe Participating Countries:
      • EU Member States (including overseas countries and territories (OCTs)
      • non-EU countries: listed EEA countries and countries associated to the Creative Europe Programme or countries which are in ongoing negotiations for an association agreement and where the agreement enters into force before grant signature (list of participating countries)

Consortium composition:
Applications by single applicants (single beneficiaries) as well as proposals submitted by a consortium of at least two applicants (beneficiaries; not affiliated entities) are allowed.

Call Opening Date

01/10/2024

Call Closing Date

27/03/2025

National Contact Point(s)

Organisation of European Programmes & Cultural Relations

Νenant Μbogntanovitz
Business Planning Coordinator
Address: Ifigenias 27, 2007 Acropolis, Nicosia
Telephone: +357 7000 1300
Email: info@epcr.org.cynb@epcr.org.cy