Programme Category
Programme Name
Identifier Code
Call
Summary
The InnovLab support shall support the design, development and/or spread of innovative tools, models or solutions applicable in the audiovisual and other cultural and creative sectors (CCSs) with a high potential of replicability in those sectors.
The objectives of the scheme is to encourage cooperation between the audiovisual sector and other CCSs in order to accompany their environmental transition and/or to improve their competitiveness and/or the circulation, visibility, discoverability, availability, diversity and the audience of European content across borders. The support also aims to enable the European audiovisual sector and other CCSs to better adapt to the opportunities offered by the development of Artificial Intelligence and Virtual Worlds.
Detailed Call Description
The Cross Sectoral strand shall support the ‘creative innovation lab’, which shall:
- encourage new forms of creation at the crossroads between different cultural and creative sectors, for example through experimental approaches and the use of innovative technologies;
- foster innovative cross-sectoral approaches and tools which shall, where possible, encompass multilingual and social dimensions to facilitate the distribution, promotion and monetisation of, and access to, culture and creativity, including cultural heritage.
The Creative Innovation Lab shall incentivise players from different cultural and creative sectors, including audiovisual, to design and test innovative solutions for key challenges, with a potential positive long-term impact on multiple cultural and creative sectors.
Projects must therefore focus on one (or several) of the below topics:
- Virtual Worlds as a new environment for the promotion of European content, audience renewal and competitiveness of European content industries;
- Innovative Business Tools for production, financing, distribution or promotion enabled or enhanced by new technology (AI, big data, blockchain, Virtual Worlds, NFT, etc.), in particular:
- Rights’ management and monetisation (including innovative bundled subscription offers to access diverse European cultural content from various existing European platforms), at the same time ensuring transparency and fair remuneration for creators and artists;
- Data collection and analysis, with particular emphasis on prediction for content creation and audience development (including innovative crosssectoral tools to improve the quality of the subscriber service and a better valorisation of European content offered by European online platforms);
- “Greener” practices in order to lower the impact on the environment of the audiovisual and other cultural sectors in line with the Commission’s Green Deal and the New Bauhaus initiative.
Applications must clearly demonstrate the extent of the cross-sectoral approach, the conditions for its implementation and the expected benefits for the sectors covered.
Financial support to third parties is allowed for grants.
Call Total Budget
Financing percentage by EU or other bodies / Level of Subsidy or Loan
70%
Thematic Categories
- Audiovisual sector and Media
- Culture
- Research, Technological Development and Innovation
Eligibility for Participation
- Businesses
- International Organisations
- Large Enterprises
- NGOs
- Non Profit Organisations
- Other Beneficiaries
- Private Bodies
- Researchers/Research Centers/Institutions
- Small and Medium Enterprises (SMEs)
- State-owned Enterprises
Eligibility For Participation Notes
In order to be eligible, the applicants (beneficiaries and affiliated entities) must:
- be legal entities (public or private bodies)
- be established in one of the eligible countries, i.e.:
- Creative Europe Participating Countries
- EU Member States (including overseas countries and territories (OCTs)
- non-EU countries:
- listed EEA countries and countries associated to the Creative Europe Programme (list of participating countries)
- non-EU countries:
- be established in one of the countries participating in the Creative Europe Programme and be owned directly or indirectly, wholly or by majority participation, by nationals from such countries. When a company is publicly listed, the location of the stock exchange will in principle determine its nationality.
A wide spectrum of organisations will be invited to participate, including private and public entities, tech companies and start-ups, audiovisual, cultural and creative organisations. The participation of business incubators and accelerators shall be encouraged, to provide space and time for creative ideas to be shaped.
Consortium composition
Applications by single applicants are allowed (single beneficiaries; affiliated entities are allowed, if needed), as well as proposals submitted by a consortium of at least two applicants (beneficiaries; not affiliated entities).
Call Opening Date
Call Closing Date
National Contact Point(s)
Organisation of European Programmes & Cultural Relations
Νenant Μbogntanovitz
Business Planning Coordinator
Address: Ifigenias 27, 2007 Acropolis, Nicosia
Telephone: +357 7000 1300
Email: info@epcr.org.cy/ nb@epcr.org.cy
EU Contact Point
For questions regarding to the current call, interested parties can send email to the following address: EACEA-CROSS-INNOVLAB@ec.europa.eu