Through this first Call for innovation projects, EIT Culture & Creativity is aiming to support the following types of activities:

• Architecture: innovative and scalable designs or products that can be implemented in new or renovated buildings and/or public spaces that will effectively contribute to climate-neutrality, while improving environmental protection and quality of life of inhabitants.
• Audio-visual: development and testing of innovative products or processes, services or systems for audio-visual sectors (including, film, TV, videogames, immersive experiences).
• Cultural heritage: developing and testing innovative products and business models that contribute to the preservation and dissemination of European cultural heritage, tangible or intangible, and that provide revenue streams or new forms of value generation that ensure the financial sustainability of the heritage site or activity.
• Design: development and testing of innovative products, processes, services and models that significantly improve existing solutions by developing novel criteria and approaches, in terms of ecological aspects, e.g. environmental protection but also providing future oriented proposals for social and economic sustainability and prosperity.
• Fashion and textile: use of digital technologies and/or new materials to create new no-waste or net-zero products, processes, services or business models for the fashion and textile industry.
• ‘Wild card’: To encourage unexpected innovations, EIT Culture & Creativity reserves the right to support 1-2 projects that do not fit into any of the focus areas identified above.

Proposed activities should result in an innovation (product, service, process, or innovative business model) that has the potential to be financially viable and generate revenue. Each project must have a clear commercial objective and strategy, and a viable plan to commercialise the results in at least three national markets in Europe. Thus, proposals must present a clear, viable plan to deliver innovations that are launched onto the first market within 24 months from the start of the project. The exploitation partner should be clearly identified as part of the application and have appropriate profile for the role.

EIT Culture and Creativity will host an online infoday event for the first open calls for proposals on 25th April 2023. This online event will help potential applicants to better understand EIT Culture & Creativity’s mission and drivers, as well as key formal aspects of calls. More information about the event can be found in the following link: https://lnkd.in/eGKaq9UW.