The action aims to support about 15 platforms covering different cultural and creative sectors. But the intention is to support no more than one platform targeting the same type of artist or cultural work.

Activities under this Call shall be implemented in order to:

• promote, celebrate and boost the diversity of the European repertoire by developing a common European programming of non-national artists and ensuring the presence of these artists at major events, festivals, fairs and markets;
• develop a strong common communication and branding strategy, and establish a European quality label;
• promote and encourage the digital shift to adapt to the substantial changes in how cultural goods are created, managed, disseminated, accessed, consumed and monetised, changing the value propositions which prevailed in the analogue era
• enforce peer-learning and networking, notably with other Platforms and other projects, actions and initiatives supported by Creative Europe;

• develop and strengthen management capabilities with activities such as coordination activities, meetings, evaluation, quality control, reporting, etc.

Proposals should present analysis and a substantiated strategy on how the following themes and priorities:

• supporting emerging artists and cultural professionals
• promoting a fair, inclusive and diverse environment for emerging artists
• contributing to increasing the sectors’ environmental sustainability and awareness