Programme Category
Programme Name
Identifier Code
Call
Summary
The objective is to support European Video on Demand (VOD) networks and operators, screening a significant proportion of non-national European works, with the aim to improve their competitiveness and attractiveness.
Detailed Call Description
Joint/collaborative actions across borders with the aim to improve the competitiveness and attractiveness of European VOD platforms offering a significant proportion of non-national European audiovisual works as well as to increase the accessibility, visibility, discoverability, and prominence of European content for a wider global audience (European and international).
The activities should present innovative, coherent, and focused strategies in order to promote the offer of European content and increase the global audience of the European VOD platforms.
Clear requirements in terms of indicators, quantification and sharing of results should be part of the activities. Transparency will play a key role in the action. Therefore, applications must contain detailed plans for the full publication of the inputs and results of the action. Particular attention should be given to communicating this information to public authorities, Member States and the audiovisual industry.
Projects can include the following activities:
- Common projects as a network of European VOD platforms in order to improve the quality, attractiveness and competitiveness of the whole European VOD industry including technological development, editorial line, market intelligence, facilitation of the copyright licencing process underlying panEuropean exploitation
- Promoting and developing an attractive cross-border offer of European content Improving the visibility, discoverability and prominence of European content including multi-lingual sub-titling activitiesDeveloping innovative digital promotion, marketing and branding strategies.
Within these activities particular attention will be paid to the implementation of mechanisms to better understand consumer behaviours at European level and develop new audiences outreach as well as cooperation on data and data analytics.
Applications should present adequate strategies to ensure a more sustainable and more environmentally respectful industry and to ensure gender balance, inclusion, diversity and representativeness. Applications should present activities to be implemented over 2 years.
Call Total Budget
Financing percentage by EU or other bodies / Level of Subsidy or Loan
60%
Thematic Categories
- Audiovisual sector and Media
- Culture
Eligibility for Participation
- International Organisations
- Large Enterprises
- Other Beneficiaries
- Private Bodies
- State-owned Enterprises
Eligibility For Participation Notes
In order to be eligible, the applicants (beneficiaries and affiliated entities) must:
- be legal entities (public or private bodies)
- be established in one of the eligible countries, i.e.:
- Creative Europe Participating Countries:
- EU Member States (including overseas countries and territories (OCTs)
- non-EU countries: listed EEA countries and countries associated to the Creative Europe Programme or countries which are in ongoing negotiations for an association agreement and where the agreement enters into force before grant signature (list of participating countries)
- Creative Europe Participating Countries:
- be established in one of the countries participating fully in the MEDIA Strand of the Creative Europe Programme and owned directly or indirectly, wholly or by majority participation, by nationals from such countries. When a company is publicly listed, the location of the stock exchange will in principle determine its nationality
- the action is open to European VOD services. A VOD platform is an on-demand audiovisual media service provided for the viewing of programmes at the moment chosen by the user and at its individual request, on the basis of a catalogue of programmes selected by the media service provider, with a clear brand identity and on which the applicant(s) have the editorial responsibility. A VOD platform offered by broadcasters or internet service providers is eligible.
European dimension
The applicant VOD platforms must present a minimum European Dimension in their catalogue.
The applicant must present a catalogue or an aggregated catalogue (in case of several VOD services involved in the consortium) constituted by:
- at least a total of 500 available audiovisual works
- at least 30% of audiovisual works from countries participating in the MEDIA strand
- include audiovisual works from at least five countries participating in the MEDIA strand representing at least five different official languages of these participating countries.
The 30% of European audiovisual works within the catalogue must be majority produced by a producer or producers established in the countries participating in the MEDIA strand.
The European dimension criteria must be fulfilled at the start, and during the whole duration of the action.
Consortium composition:
Proposals must be submitted by a consortium of at least two VOD services as applicants (beneficiaries; not affiliated entities) coming from at least two countries participating in the MEDIA strand or by a VOD platform offering its services in at least two countries within MEDIA Strand countries.
Call Opening Date
Call Closing Date
National Contact Point(s)
Organization of European Programs & Cultural Relations
Νenant Μbogntanovitz
Business Planning Coordinator
Address: Ifigenias 27, 2007 Acropolis, Nicosia
Telephone: +357 7000 1300
Email: info@epcr.org.cy/ nb@epcr.org.cy
EU Contact Point
Contact
Name: Directorate-General for Education, Youth, Sport and Culture
Telephone:+32 2 299 11 11 (Commission switchboard)
Address: Directorate-General for Education and Culture, European Commission, 1049 Bruxelles/Brussel, Belgium