The European Commission co-finances and also directly organises campaigns and events to promote EU farm products worldwide. It aims to raise awareness of the efforts made by European farmers to produce quality products. These promotional activities help boost their profile on EU and international markets, in line with EU promotion policy.

The general objective of the AGRIP Programme is to enhance the competitiveness of the EU agricultural sector.

The specific objectives of this Programme are to:

• increase awareness of the merits of EU agricultural products and of the high standards applicable to the production methods in the EU;
• increase the competitiveness and consumption of EU agricultural products and certain food products and to raise their profile both inside and outside the EU;
• increase the awareness and recognition of EU quality schemes;
• increase the market share of EU agricultural products and certain food products, specifically focusing on those markets in third countries that have the highest growth potential;
• restore normal market conditions in the event of serious market disturbance, loss of consumer confidence or other specific problems.

The objective is to increase the consumption of EU fresh fruit and vegetables by informing consumers about balanced and healthy dietary practices.

The costs will be reimbursed at the funding rate fixed in the Grant Agreement 85% for beneficiaries that are established in EU Member States receiving financial assistance and 80% for beneficiaries from other countries.

• Rural development
• Trade and Commerce

• Associations
• Legal Entities
• NGOs
• Non Profit Organisations
• Other Beneficiaries
• Private Bodies
• Producer Associations
• State-owned Enterprises

In order to be eligible, the applicants must:

• be legal entities (public or private bodies)
• be established in an EU Member States (including overseas countries and territories (OCTs)
• be eligible organisations or bodies as referred to in Article 7(1) of Regulation (EU) No 1144/2014:
  • trade or inter-trade organisations, established in a Member State and representative of the sector or sectors concerned in that Member State, and in particular the interbranch organisations as referred to in Article 157 of Regulation (EU) No 1308/2013 and groups as defined in paragraph 1 of Article 9 of Regulation (EU) 2024/1143, provided that they are representative for the name protected under the latter Regulation which is covered by that programme;
  • EU trade or inter-trade organisations representative of the sector or sectors concerned at EU level
  • producer organisations or associations of producer organisations, as referred to in Articles 152 and 156 of Regulation (EU) No 1308/2013 that have been recognised by a Member State or
  • agri-food sector bodies the objective and activity of which is to provide information on, and to promote agricultural products and which have been entrusted, by the Member State concerned, with a clearly defined public service mission in this area; those bodies must have been legally established in the Member State in question at least two years prior to the date of the call for proposals referred to in Article 8(2).

The abovementioned proposing organisations may submit a proposal provided that they are also representative of the sector or product concerned by the proposal and thus, comply with conditions set out in Articles 1(1) or 1(2) of Commission Delegated Regulation (EU) 2015/1829 of 23 April 2015, namely:

• trade or inter-trade organisation, established in a Member State or at EU level, as referred to in Article 7(1)(a) and (b) of Regulation (EU) No 1144/2014 respectively, are deemed to be representative of the sector concerned by the programme:
  • where it accounts for at least 50% as a proportion of the number of producers, or 50% of the volume or value of marketable production of the product(s) or sector concerned, in the Member State concerned or at EU level or
  • where it is an interbranch organisation recognised by the Member State in accordance with Article 158 of Regulation (EU) No 1308/2013 of the European Parliament and of the Council or with Article 16 of Regulation (EU) No 1379/2013 of the European Parliament and of the Council
  • a group as defined in paragraph 1 of Article 9 of Regulation (EU) 2024/1143 of the European Parliament and of the Council and referred to in Article 7(1)(a) of Regulation (EU) No 1144/2014, are deemed to be representative of the name protected under Regulation (EU) No 2024/1143 and covered by the programme, where it accounts for at least 50% of the volume or value of marketable production of the product(s) whose name is protected
  • a producer organisation or an association of producer organisations as referred to in Article 7(1)(c) of Regulation (EU) No 1144/2014 are deemed to be representative of the product(s) or sector concerned by the programme where it is recognised by the Member State in accordance with Articles 154 or 156 of Regulation (EU) No 1308/2013 or with Article 14 of Regulation (EU) No 1379/2013;
  • Lower representativeness thresholds than 50% may be accepted if the proposing organisation demonstrates in the submitted proposal that there are specific circumstances, including the evidence on the structure of the market, which would justify treating the proposing organisation as representative of the product(s) or sector concerned.

International organisations — International organisations are NOT eligible.

Consortium composition
Proposals must be submitted by a consortium having at least two organisations referred to in points (a), (c) and (d) of Article 7(1) of Regulation (EU) No 1144/2014, which must be from at least two Member States and comply with the conditions on representativeness for the product of the sector promoted.

Proposals by single applicants are NOT allowed, except for the case of EU trade or intertrade organisations that are representative at EU level for the product or sector promoted (point (b) of Article 7(1) of Regulation (EU) No 1144/2014). In this case, mono-beneficiary applications are allowed.

For help related to this call, please contact: REA-AGRI-CALLS@ec.europa.eu

• Funding&Tenders
• Call document