The proposals should provide coherent, objective and comprehensive information, in order to give an accurate overall picture of the EU Cohesion policy. The proposals should illustrate and assess the role of Cohesion policy in delivering the EU’s political priorities, such us the transition to a greener economy, development of strategic technologies, housing or the demographic transition, and in addressing current and future challenges for the EU, its Member States, its regions and the local level.

The information measures should include one or several activities such as:

• production and distribution of print, multimedia or audiovisual material
• web and social media outreach activities
• media events
• conferences, seminars, workshops.

The following activities are NOT eligible: measures required by law.

The target public for the information measures is the general public and/or related stakeholders.

The expected results and outputs are the following:

• to increase media coverage on Cohesion policy, in particular at regional level
• to enhance people’s awareness of the results of Cohesion policy and their impact on their lives
• to achieve concrete outputs and deliverables aimed at wide outreach within the measure’s duration – e.g. TV and radio broadcast, online or print coverage, other type of information measures and dissemination – taking multilingualism into account.

For the general public: the objective is to raise public awareness of the results of Cohesion policy and their impact on citizens’ lives to Europeans who are unaware of the EU and of the EU action in their region. Information should focus on developing greater understanding of the contribution of Cohesion policy to boosting jobs and growth in Europe and reducing disparities among Member States and regions.

For stakeholders: the objective is to engage with stakeholders (including national, regional and local authorities, beneficiaries, businesses, academia) to further communicate the impact of Cohesion policy on their regions and to feed into the discussion on the future of Cohesion policy and, more broadly, the future of Europe.