This topic covers media sectors that are particularly relevant for democracy. Certain sectors having an important role for democratic debate lack the means to adapt to the digital environment, and phenomena such as shrinking newsrooms or media deserts can lead to a deterioration of pluralism. Support is thus needed for them to improve their position, adapt their methods, continue providing a first-hand source of original reporting to citizens, help keep decision-makers accountable and ultimately contribute to a more diverse and independent sector. Proposals must put in place funding schemes for news media entities and independent journalism. Accompanying activities may be proposed. Applicant organisations should be in a position to set up funding schemes (support to third parties) targeting news media outlets, organisations and, if needed, professionals, and in ways that enhance pluralistic media landscapes across the European Union. Non-profit and civil society organisations are particularly encouraged to apply.

The proposed activities must focus on news media sectors of special relevance to democracy and civic participation, i.e. the role they play in enhancing democracy, shaping the public debate and bringing benefits to their audiences and communities, instead of focusing just on profit. For the purpose of this call, these sectors are in particular:

• Local and regional media
• Independent and investigative journalism
• Organisations delivering public interest news/public service journalism (such as community, legal and civic journalism and media, news increasing transparency about the media)

Applicants must present, develop and implement a fund for independent media and organisations primarily active in one or more of these sectors. The funding schemes shall take the form of financial support to third parties. They will cover as many areas and news media organisations as possible.

They shall focus on activities that contribute to sustaining, improving or transforming the work of the targeted parties. Activities can among others consist of:

• Innovations in editorial production (e.g. formats, content), coverage and revenue models
• The improvement of distribution and dissemination of news
• The development and engagement of audiences and community-building strategies
• The development of technical tools applying to the above topics
• Training on the above topics

In addition to funding schemes, accompanying activities to the fund can be proposed (e.g. development of deontological and governance standards, budgetary readiness, development of criteria and indicators framing their support, repositories of knowledge, legal advice or trainings).

A majority of the budget must be spent in the European union and activities must take place in a minimum of 4 European Union countries.

Proposals should focus on areas with low provision of the specific news described above or in media markets where media pluralism is strained.