NEWS – Media Literacy

Opened

Programme Category

EU Competitive Programmes

Programme Name

Creative Europe (CREA)

Programme Description

The Creative Europe Programme supports the culture and audiovisual sectors.

Programme Details

Identifier Code

CREA-CROSS-2025-MEDIALITERACY

Call

NEWS – Media Literacy

Summary

Support will encourage knowledge sharing and exchanges on media literacy policies and practices to enable the development of innovative cross-border media literacy initiatives and communities across Europe, in a continuously changing digital media landscape and taking into account current user behaviour among various age groups.

Detailed Call Description

Support is foreseen for collaborative projects with clearly defined objective(s) to advance/target specific area(s)/goal(s) within the field of media literacy, addressing at least two of the following areas of activities:

  1. Activities building on, sharing and scaling up best practices from innovative media literacy projects that take into account a changing media ecosystem, especially by crossing cultural, country or linguistic borders and strengthening collaboration between different regions of Europe.
  2. Developing innovative, interactive online toolkits to provide solutions to existing and future challenges in the online environment, including disinformation.
  3. Developing materials and toolkits to enable citizens to develop a critical approach to the media, and to recognise and appropriately react to disinformation.
  4. Develop media literacy practices adapted to the changing media environment including manipulative techniques and AI-based media production.

All proposals should consider citizen inclusiveness, civic engagement and participatory culture as a fundamental aspect of their proposal. Applicants may cooperate actively with the European Digital Media Observatory (EDMO) regional hubs with a view to share good practice and avoid overlaps in the media literacy initiatives to be covered.

The following types of activities are eligible under this Call for proposals:

  • Creation and/or distribution of multilingual and/or multicultural material, including interactive content to improve the digital capacities of citizens and their understanding of the media landscape and their resilience against disinformation.
  • Development of materials for citizens and trainers targeting all or any age and societal groups.
  • Development of innovative media literacy solutions fit for the future media landscape (the project can include prototypes, but not focus exclusively on ITdevelopment).
  • Training activities for citizens and educators, including sharing of best practices across linguistic, state and cultural borders.
  • Organisation of public events and/or workshops to raise awareness and share best practices.
  • Community-led activities to tailor and make accessible the above-mentioned tools and materials.

Call Total Budget

€2.570.000

Financing percentage by EU or other bodies / Level of Subsidy or Loan

70%

Μaximum grant amount per project: €500.000

Thematic Categories

  • Audiovisual sector and Media
  • Culture
  • Education and training
  • Research, Technological Development and Innovation

Eligibility for Participation

  • Educational Institutions
  • International Organisations
  • Local Authorities
  • NGOs
  • Non Profit Organisations
  • Other Beneficiaries
  • Private Bodies
  • State-owned Enterprises

Eligibility For Participation Notes

In order to be eligible, the applicants (beneficiaries and affiliated entities) must:

  • be legal entities (public or private bodies)
  • be established in one of the eligible countries, i.e.:
    • Creative Europe Participating Countries:
      • EU Member States (including overseas countries and territories (OCTs)
        • non-EU countries: listed EEA countries and countries associated to the Creative Europe Programme (list of participating countries)

Consortium composition
Proposals must be submitted by a consortium of at least 3 applicants (beneficiaries; not affiliated entities), which complies with the following conditions:

  • minimum 3 independent entities from at least 3 different eligible countries
  • consortia may include profit and non-profit organisations (private or public), public authorities (national, regional, local), international organisations, universities and educational institutions, media organisations, research and technology institutions, and technology providers.

Call Opening Date

24/10/2024

Call Closing Date

06/03/2025

National Contact Point(s)

Organisation of European Programmes & Cultural Relations

Νenant Μbogntanovitz
Business Planning Coordinator
Address: Ifigenias 27, 2007 Acropolis, Nicosia
Telephone: +357 7000 1300
Email: info@epcr.org.cynb@epcr.org.cy

EU Contact Point

For questions regarding to the current call, interested parties can send email to the following address:
EACEA-CREATIVE-EUROPE-MEDIA-LITERACY@ec.europa.eu