The European Commission co-finances and also directly organises campaigns and events to promote EU farm products worldwide. It aims to raise awareness of the efforts made by European farmers to produce quality products. These promotional activities help boost their profile on EU and international markets, in line with EU promotion policy.
The general objective of the AGRIP Programme is to enhance the competitiveness of the EU agricultural sector.
The specific objectives of this Programme are to:
The objective is to increase the awareness and recognition of the Union quality scheme on organic production, as well as to highlight the sustainability of Union agriculture, stressing its beneficial role for the climate, the environment and animal welfare.
Information provision and promotion programmes concerning the organic products under Union quality scheme defined in Article 5(4)(b) of Regulation (EU) No 1144/2014 in any third country/ies
or
Information provision and promotion programmes increasing the awareness of Union sustainable agriculture and animal welfare in any third country/ies.
For Information provision and promotion programmes concerning the organic products under Union quality scheme defined in Article 5(4)(b) of Regulation (EU) No 1144/2014 in any third country/ies, the objective is to increase the awareness and recognition of the Union quality scheme on organic production.
Information and promotion programmes on the Union quality scheme on organic production method should be a key priority since this scheme provides consumers with assurances on the sustainability, quality and characteristics of the product and the production process used and the environmental benefits they generate, achieve added value for the products concerned and enhance their market opportunities.
The expected ultimate impact is to increase awareness of the Union quality scheme on organic production and to enhance the competitiveness and consumption of organic products, raise their profile and increase their market share.
OR
For Information provision and promotion programmes increasing the awareness of Union sustainable agriculture and animal welfare in any third country/ies, the objective is to highlight the sustainability of Union agriculture, stressing its beneficial role for the climate, the environment and animal welfare.
The production method(s) of the promoted product(s) shall cover at least two of the areas of actions listed in Article 31(4) of Regulation (EU) 2021/2115 while respecting the conditions laid down in paragraph 5 of the said Article.
The expected ultimate impact is to increase the awareness of the Union sustainable agriculture practices beneficial for the climate, the environment and animal welfare by consumers and to enhance the competitiveness and consumption of sustainably produced agri-food products in the Union, raise their profile and increase their market share.
The costs will be reimbursed at the funding rate fixed in the Grant Agreement 85% for beneficiaries that are established in EU Member States receiving financial assistance and 80% for beneficiaries from other countries.
In order to be eligible, the applicants must:
The abovementioned proposing organisations may submit a proposal provided that they are also representative of the sector or product concerned by the proposal and thus, comply with conditions set out in Articles 1(1) or 1(2) of Commission Delegated Regulation (EU) 2015/1829 of 23 April 2015, namely:
International organisations — International organisations are NOT eligible.
Consortium composition
Proposals must be submitted by a consortium having at least two organisations referred to in points (a), (c) and (d) of Article 7(1) of Regulation (EU) No 1144/2014, which must be from at least two Member States and comply with the conditions on representativeness for the product of the sector promoted.
Proposals by single applicants are NOT allowed, except for the case of EU trade or intertrade organisations that are representative at EU level for the product or sector promoted (point (b) of Article 7(1) of Regulation (EU) No 1144/2014). In this case, mono-beneficiary applications are allowed.
For help related to this call, please contact: REA-AGRI-CALLS@ec.europa.eu