Proposals are expected to:

• Provide a comprehensive and evidenced based analysis of the negative impacts and externalities of littered plastic food packaging in the different terrestrial, freshwater and marine environments and ecosystems across Europe. This analysis should provide reliable quantitative new data and fill in existing data gaps on these negative impacts and externalities through multiple sources, including citizen science tools.
• Provide an analysis of the main challenges and existing good practices of prevention and reduction of single use plastics, aiming at shifting the current packaging design and production practices. This analysis should address the availability of sustainable and innovative alternatives as well as the readiness of food packaging producers and food business operators to adopt such solutions.
• Develop innovative business strategies, design and production models that improve the prevention, reduction and reuse of plastic food packaging, whilst ensuring that they can be easily implemented in European countries. These business strategies and models should involve all relevant actors, including food SMEs and, when appropriate, policy makers. They should consider health and environmental impacts of packaging, guaranteeing they do not cause any contamination of food and the environment by hazardous chemicals. Moreover, they should maintain the microbiological and chemical safety and quality of food, taking into account relevant parameters such as their contact with aqueous and fatty foods, aging, and effect on shelf life.
• Develop innovative strategies, design and production models to facilitate packaging recycling, linking developers of sustainable packaging with converters and recyclers, taking into account the recycling capacity technologies and the relevant technical specifications of the use of recycled content. These strategies should namely target collection systems, the use of mono-materials, the reduction of labelling materials and the promotion of easy to sort and clean materials.
• Develop strategies aimed at improving consumer acceptance of sustainable, efficient and fit-for-purpose packaging solutions, facilitating the use of reusable and recyclable packaging for consumers, easing the sorting and appropriate disposal of packaging, and helping them to correctly interpret labelling of packaging. These strategies should be designed based on a joint effort of developers of sustainable packaging and consumers and should aim at avoiding confusion, minimising misuse, increasing user convenience and encouraging a greater uptake of such packaging solutions.
• Implement multi-actor approach by involving a wide range of food packaging actors and consumers and conducting inter-disciplinary research.
• Support social innovation for inclusive and long-term solutions aiming at the reduction of plastic food packaging.