Programme Category
Programme Name
Programme Description
The European Commission co-finances and also directly organises campaigns and events to promote EU farm products worldwide. It aims to raise awareness of the efforts made by European farmers to produce quality products. These promotional activities help boost their profile on EU and international markets, in line with EU promotion policy.
Identifier Code
Call
Summary
The objective is to increase the consumption of EU fresh fruit and vegetables by informing consumers about balanced and healthy dietary practices.
Detailed Call Description
The Commission is committed to promoting balanced and healthy dietary practices, in line with the European Commission’s white paper on a strategy on nutrition, overweight, and obesity related health issues.
Actions shall highlight the benefits of consuming fresh fruit and vegetables in a balanced diet. The messages could notably focus on: aiming at having at least 5 portions of a variety of fruit and vegetables each day; the place of fruit and vegetables in the food pyramid, beneficial impact of fruit and vegetable consumption on health.
The expected ultimate impact is to enhance the competitiveness and consumption of the concerned Union agri-food products, raise their profile and increase their market share.
Call Total Budget
Thematic Categories
- Agriculture - Farming - Forestry
- Other Thematic Category
- Rural development
Eligibility for Participation
- Central Government
- Consumer Organisations
- Farmers Unions
- Farmers, Agriculturalists
- NGOs
- Non Profit Organisations
- Other Beneficiaries
- Private Bodies
- State-owned Enterprises
Eligibility For Participation Notes
In order to be eligible, the applicants must:
- be legal entities (public or private bodies)
- be established in an EU Member State (including overseas countries and territories (OCTs)
- be eligible organisations or bodies:
- trade or inter-trade organisations
- trade or inter-trade organisations of the Union representative of the
sector or sectors concerned at Union level - producer organisations or associations of producer organisations
- agri-food sector bodies
- trade or inter-trade organisation,
Call Opening Date
Call Closing Date
EU Contact Point
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Non-IT related questions should be sent to the following email address: REA-AGRIGRANTS@ec.europa.eu.