The European Commission co-finances and also directly organises campaigns and events to promote EU farm products worldwide. It aims to raise awareness of the efforts made by European farmers to produce quality products. These promotional activities help boost their profile on EU and international markets, in line with EU promotion policy.
The objective is to highlight at least one of the specific features of agricultural production methods in the Union, particularly in terms of food safety, traceability, authenticity, labelling, nutritional and health aspects, animal welfare, respect for the environment and sustainability (including climate benefits such as the greenhouse gas emissions reduction and/or increase in carbon removals) and the characteristics of agricultural and food products, particularly in terms of their quality, taste, diversity or traditions.
The objective is to increase the awareness and recognition of the Union quality schemes, namely:
One of the expected results is to increase the levels of recognition of the logo associated with the Union quality schemes by the European consumers and increased knowledge of the information the quality schemes aim to provide. According to special Eurobarometer (No 504), only 14% of Europeans consumers recognize the logos of products that benefit from a protected designation of origin (PDO), 20% recognise a protected geographical indication (PGI), and 14% recognise a traditional specialty guaranteed, these being the main Union quality schemes.
The expected impact is to increase the awareness of the merits of Union agricultural products by the consumers and to enhance the competitiveness and consumption of the concerned Union agri-food products, raise their profile and increase their market share.
The expected ultimate impact is to increase awareness of the Union quality scheme and to enhance the competitiveness and consumption of Union agri-food products registered under a Union quality scheme, raise their profile and increase their market share.
In order to be eligible, the applicants must:
For individual questions on the Portal Submission System, please contact the
https://ec.europa.eu/info/funding-tenders/opportunities/portal/screen/support/helpdesks/contact-form
Non-IT related questions should be sent to the following email address: REA-AGRIGRANTS@ec.europa.eu.