The European Commission co-finances and also directly organises campaigns and events to promote EU farm products worldwide. It aims to raise awareness of the efforts made by European farmers to produce quality products. These promotional activities help boost their profile on EU and international markets, in line with EU promotion policy.

The objectives of these programmes shall comply with the general and specific objectives set out and the aims listed in Article 2 and 3, respectively of Regulation (EU) No 1144/2014 highlighting in particular the specific features of agricultural production methods in the Union, particularly in terms of food safety, traceability, authenticity, labelling, nutritional and health aspects, animal welfare, respect for the environment and sustainability (including climate benefits such as the greenhouse gas emissions reduction and/or increase in carbon removals), and the characteristics of agricultural and food products, particularly in terms of their quality, taste, diversity or traditions.

Project budget: No limit.
The grant awarded may be lower than the amount requested.

The costs will be reimbursed at the funding rate fixed in the Grant Agreement:

• for simple programmes in the internal market: 70% (or 75% if a beneficiary is established in a Member State receiving financial assistance)
• for simple programmes in third countries: 80% (or 85% if a beneficiary is established in Member States receiving financial assistance)
• for simple programmes in the event of serious market disturbance, loss of consumer confidence or other specific problems: 85% (or 90% if a beneficiary is established in Member States receiving financial assistance).

• Agriculture - Food
• Environment and Climate Change

• Associations
• Central Government
• International Organisations
• Large Enterprises
• Legal Entities
• NGOs
• Non Profit Organisations
• Other Beneficiaries
• Private Bodies
• Small and Medium Enterprises (SMEs)
• State-owned Enterprises

In order to be eligible, the applicants must:

• be legal entities (public or private bodies)
• be established in an EU Member States (including overseas countries and territories (OCTs)
• be eligible organisations or bodies as referred to in Article 7(1) of Regulation (EU) No 1144/2014:
  • trade or inter-trade organisations, established in a Member State and representative of the sector or sectors concerned in that Member State, and in particular the interbranch organisations as referred to in Article 157 of Regulation (EU) No 1308/2013 and groups as defined in point 2 of Article 3 of Regulation (EU) No 1151/2012, provided that they are representative for the name protected under the latter Regulation which is covered by that programme,
  • producer organisations or associations of producer organisations, as referred to in Articles 152 and 156 of Regulation (EU) No 1308/2013 that have been recognised by a Member State or,
  • agri-food sector bodies the objective and activity of which is to provide information on, and to promote agricultural products and which have been entrusted, by the Member State concerned, with a clearly defined public service mission in this area; those bodies must have been legally established in the Member State in question at least two years prior to the date of the call for proposals referred to in Article 8.

The above-mentioned proposing organisations may submit a proposal provided that they are also representative of the sector or product concerned by the proposal, complying with conditions set out in Articles 1(1) or 1(2) of Commission Delegated Regulation (EU) 2015/1829 of 23 April 2015, namely:

• trade or inter-trade organisation, established in a Member State or at EU level, as referred to in Article 7(1)(a) and (b) of Regulation (EU) No 1144/2014 respectively, are deemed to be representative of the sector concerned by the programme:
  • where it accounts for at least 50% as a proportion of the number of producers, or 50% of the volume or value of marketable production of the product(s) or sector concerned, in the Member State concerned or at EU level or
  • where it is an interbranch organisation recognised by the Member State in accordance with Article 158 of Regulation (EU) No 1308/2013 of the European Parliament and of the Council or with Article 16 of Regulation (EU) No 1379/2013 of the European Parliament and of the Council
• a group as defined in point 2 of Article 3 of Regulation (EU) No 1151/2012 of the European Parliament and of the Council and referred to in Article 7(1)(a) of Regulation (EU) No 1144/2014, are deemed to be representative of the name protected under Regulation (EU) No 1151/2012 and covered by the programme, where it accounts for at least 50% of the volume or value of marketable production of the product(s) whose name is protected
• a producer organisation or an association of producer organisations as referred to in Article 7(1)(c) of Regulation (EU) No 1144/2014 are deemed to be representative of the product(s) or sector concerned by the programme where it is recognised by the Member State in accordance with Articles 154 or 156 of Regulation (EU) No 1308/2013 or with Article 14 of Regulation (EU) No 1379/2013;
• an agri-food sector body as referred to in Article 7(1)(d) of Regulation (EU) No 1144/2014 are deemed to be representative of the sector(s) concerned by the programme by means of having representatives of that product(s) or sector among its memberships.

Lower representativeness thresholds than 50% may be accepted if the proposing organisation demonstrates in the submitted proposal that there are specific circumstances, including the evidence on the structure of the market, which would justify treating the proposing organisation as representative of the product(s) or sector concerned.

In order to assess the participants’ eligibility, the following documents are requested:

• private entity: extract from the official journal, copy of articles of association/statutes, extract of trade or association register, certificate of liability to VAT (if, as in certain countries, the trade register number and VAT number are identical, only one of these documents is required)
• public entity: copy of the resolution or decision establishing the public company, or other official document establishing the public-law entity
• entities without legal personality: documents providing evidence that their representative(s) has/have the capacity to undertake legal obligations on their behalf.

Consortium composition:
Proposals must be submitted by one or several organisations referred to in points (a), (c) and (d) of Article 7(1) of Regulation (EU) No 1144/2014, which must be from the same Member State and comply with the conditions on representativeness for the product of the sector promoted.

The EU trade or inter-trade organisations that are representative at EU level for the product or sector promoted (point (b) of Article 7(1) of Regulation (EU) No 1144/2014) are excluded from this call.

Proposals targeting the internal market must be implemented:

• in at least two Member States with a coherent share of the allocated budget, in particular taking into account the respective size of the market in each of the Member States concerned; or
• in one Member State, if that Member State is different from the Member State of origin of the proposing organisation(s).

For help related to this call, please contact REA-AGRI-GRANTS@ec.europa.eu

• Funding&Tenders
• Call document
• Programme Guide