Proposals should:

• establish and strengthen a Coalition of coastal and inland waterfront cities (including their maritime or inland water ports), regions and islands across the EU and Associated countries;
• support the governance, implementation and reporting of the Coalition;
• co-ordinating, networking, twinning, and mentoring of the Coalition members, as well as sharing best practices and deploying solutions together with the projects resulting from the topic HORIZON-MISS-2024-OCEAN-02-01 and in collaboration with the Mission Ocean and Waters Implementation Platform;
• develop participatory processes for cities, regions and islands to be able to better plan and implement actions aiming to reach the Missions objectives; establish robust mechanisms for regional and local dialogues and facilitate coordination and collaboration between the Coalition and relevant national, regional and local authorities, communities, as well as relevant networks and initiatives in order to engage a large number of stakeholders, including private actors and citizens, in the protection and restoration of the ocean, seas and waters.
• enhance the visibility of the Coalition activities through targeted communication actions and educational campaigns engaging local communities, schools, and the general public;
• leverage funds to support the actions of the Coalition, in interaction with managing authorities and the private sector, where relevant.

The proposals should help the Coalition to forge links and coordinate with other important EU initiatives and key players (while at the same time avoiding overlaps), such as the EU Cities Mission, the Horizon Europe Partnership for a Sustainable Blue Economy, the European Environment Agency and organisations in charge of protection of the marine and coastal environment in Europe; as well as relevant international activities. The proposals may also collaborate with and build on the experience of other relevant existing networks, partnerships and initiatives as well as take into account relevant strategic research and innovation agendas and regional strategies.

The Label should be awarded to entities that have already adhered to the Charter or are planning to do so, and whose activities or transition plans are being assessed as stand-out in terms of excellence and impact towards reaching Mission objectives. The Label will recognise the commitment to achieving the Mission objectives and facilitate access to possible funding and investment. In order to accelerate and facilitate broad adoption of the Label, the proposals should develop a strategy for the promotion of the Label, including defining the benefits for the entities that would undergo the labelling, and choosing the most appropriate tools and methods for raising awareness of the Label, including the design of a compelling brand identity for the Label in line with the visual identity of the Mission and establishing partnerships with key stakeholders. The proposals should also foresee provision of guidance and support to the communities of actors wishing to apply for the Label.