Tourism can consume large quantities of energy, water, and plastics, which degrade the environmental quality of destinations and ecosystems, affecting the lives of residents. Circular tourism should consider waste and water management, batteries and vehicles, electronics and ICT, packaging, plastics, construction and buildings, GHG emissions of local and long-distance mobility, accommodation and food services.

Proposals should address at least one of these above mentioned sectors.

The complexity of tourism ecosystem lies in the fact that industry is deeply interlinked with and dependent on multiple key resource and commodity chains. Travel and tourism actors can both act as enablers of circularity in a wider economic context, and at the same time benefit from circularity models in other industrial ecosystems. Proposals should develop and demonstrate new and circular business models and technological solutions to change the way tourism operates, enabling businesses and destinations to be sustainable. This includes developing systemic approaches that steer the behaviour of consumers, whether residents or citizens, towards circularity and makes them participate in circular practices.

The implemented circular systemic solutions should address economic, social and environmental dimensions of the transition towards circular tourism and include science, technology, behavioural and governance components.

The development of systemic solutions needs to consider the costs of transition from the existing models into the new ones, analysing trade-offs and challenges related to their implementation and demonstration. The implementation of technologies such as AI, robotics, IoT and blockchain could also be considered in a context-sensitive manner. Proposals should however also investigate simple, low-cost and low-tech solutions. Projects should analyse the encountered obstacles and drivers and provide clear and precise policy recommendations for local authorities on how to improve circular tourism. Each circular systemic solution should address social, economic and environmental externalities and contribute to the well-being of the local communities while improving the circularity behaviour of the visitors.

The circular systemic solutions implemented and their business models should demonstrate a high replicability and scalability potential in order to contribute to the overall transition of tourism towards more sustainable and resilient practices. During their implementation and by the end of their lifecycle, the selected proposals are expected to prepare and share clear and comprehensive guidelines on the circular systemic solutions adopted, including their strengths and weaknesses experienced, mainly for the use of economic operators in the sector.