The MEDIA subprogramme is under the Creative Europe programme and is supporting and promoting Europe’s audiovisual sector.
The subprogramme supports audiovisual sector initiatives, such as those promoting the development, distribution, or access to audiovisual works.
The MEDIA subprogramme also supports the EU film and audiovisual industries financially in the development, distribution and promotion of their work. It helps to launch and distribute projects with a European dimension and international potential to travel beyond national and European borders. Its funding actions provide support to audiovisual works including films, TV series, documentaries, video games and immersive content, and to cinemas, festivals, VOD services and industry markets. It also contributes to boosting European talent via training programmes, as well as to audience development and film education.
The MEDIA calls are divided into four thematic clusters:
Content: Encouraging collaboration and innovation in the creation and production of high quality works.
Business: Promoting business innovation, competitiveness, scalability and talents to strengthen Europe’s industry vis-à-vis global competitors.
Audience: Strengthening the accessibility and visibility of works for their potential audiences through distribution channels and audience development.
Policy: Supporting policy discussion/exchange fora, studies, and reports. Promoting awareness-raising activities.
In parallel, MEDIA provides financial incentives for greening as well as inclusion and gender balance best practices.
Organisation of European Programmes & Cultural Relations
Νenant Μbogntanovitz
Business Planning Coordinator
Address: Ifigenias 27, 2007 Acropolis, Nicosia
Telephone: +357 7000 1300
Email: info@epcr.org.cy/ nb@epcr.org.cy
Directorate-General for Education, Youth, Sport and Culture
Telephone: +32 2 299 11 11 (Commission switchboard)
Address: Directorate-General for Education and Culture, European Commission, 1049 Bruxelles/Brussel, Belgium
Code: 36202 | Identifier Code: CREA-MEDIA-2025-CINNET | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 03/04/2025 | End submission calls: 16/07/2025
The action will support a network of European cinema operators, with a broad geographic coverage, screening a significant proportion of non national European films for an increased audience and a renewed cinema going experience, fostering the role of European cinemas in the circulation of European works. The aim is to increase audiences for European works through incentives and collaborative projects.
Code: 35494 | Identifier Code: CREA-MEDIA-2025-FEST | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 05/12/2024 | End submission calls: 11/03/2025
Support shall be provided to European audiovisual festivals aiming at increasing audiences’ interest in non national European audiovisual content and promoting its circulation and visibility.
Code: 35486 | Identifier Code: CREA-MEDIA-2025-CODEV | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 10/12/2024 | End submission calls: 26/02/2025
The objective of the support to European co-development is to support the cooperation among European production companies that are developing works with a strong international audience potential.
Code: 35397 | Identifier Code: CREA-MEDIA-2025-FILMDIST | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 05/12/2024 | End submission calls: 24/04/2025
The European Film Distribution support shall encourage and support the wider transnational distribution of recent European films by providing funds to European distributors, based upon their performance on the market, for further reinvestment in the acquisition, promotion and distribution (including online) of recent non-national European films.
Code: 34985 | Identifier Code: CREA-MEDIA-2025-FILMOVE | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 01/10/2024 | End submission calls: 17/07/2025
The Films on the Move action shall encourage and support the wider distribution of recent non-national European films by encouraging sales agents and theatrical distributors in particular to invest in promotion and adequate distribution of non- national European films.
Code: 34983 | Identifier Code: CREA-MEDIA-2025-AUDFILMEDU | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 01/10/2024 | End submission calls: 27/03/2025
The MEDIA strand shall provide support for the following measures:
Initiatives promoting audience development and engagement, including film education activities, addressing in particular young audiences.
Code: 34980 | Identifier Code: CREA-MEDIA-2025-MEDIA360 | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 01/10/2024 | End submission calls: 09/01/2025
The objective is to develop major audiovisual hubs capable of proposing a strategic set of activities which respond to key opportunities and challenges at the European level. To encourage a coherent approach where the hubs exploit their unique identities and capabilities, as well as economies of scale. It supports a package of activities implementing a shared vision and objectives with an impact across the value-chain.
Code: 34976 | Identifier Code: CREA-MEDIA-2025-DEVSLATE | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 01/10/2024 | End submission calls: 05/12/2024
The objective of the European slate development support is to foster the competitiveness of European independent production companies and to increase their economic weight on the market. The aim is also to increase the capacity of audiovisual producers to develop projects with potential to circulate throughout Europe and beyond, and to facilitate European and international co-production.
Code: 34974 | Identifier Code: CREA-MEDIA-2025-TVONLINE | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 01/10/2024 | End submission calls: 14/05/2025
The objective of the support to TV and online content is to increase the capacity of audiovisual producers to develop and produce strong projects with significant potential to circulate throughout Europe and beyond, and to facilitate European and international co-productions within the television and online sector.
Code: 34972 | Identifier Code: CREA-MEDIA-2025-INNOVBUSMOD | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 01/10/2024 | End submission calls: 16/01/2025
The Innovative tools and business models action is aimed at encouraging the development and/or the spread of innovative tools and business models to improve the visibility, availability, audience and diversity of European works in the digital age and/or the competitiveness and/or the greening process of the European audiovisual industry.
Code: 34968 | Identifier Code: CREA-MEDIA-2025-DEVVGIM | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 01/10/2024 | End submission calls: 12/02/2025
The objective of the support to Video games and immersive content development is to increase the capacity of European video game producers, XR studios and audiovisual production companies to develop video games and interactive immersive experiences with the potential to reach global audiences. The support also aims to improve the competitiveness of the European video games industry and other companies producing interactive immersive content in European and international markets by enabling the retention of intellectual property by European developers.
Code: 34953 | Identifier Code: CREA-MEDIA-2025-TRAINING | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 01/10/2024 | End submission calls: 24/04/2025
The objective of the Skills and Talent Development support is to enhance the capacity of audiovisual professionals to adapt to new creative processes, market developments and digital technologies that affect the whole value chain.
Code: 33833 | Identifier Code: CREA-MEDIA-2024-FILMSALES | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 30/04/2024 | End submission calls: 20/06/2024
The European Film Sales support shall encourage and support the wider transnational distribution of recent European films by providing funds to European sales agents, based upon their performance on the market, for further reinvestment in the acquisition, promotion and distribution (including online) of recent non-national European films.
Code: 33213 | Identifier Code: CREA-MEDIA-2024-CINNET | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 04/04/2024 | End submission calls: 16/07/2024
The aim is to create and operate a network of cinemas.
Code: 33210 | Identifier Code: CREA-MEDIA-2024-DEVMINISLATE | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 04/04/2024 | End submission calls: 10/09/2024
The objective of the European mini-slate development support is to foster the competitiveness of European independent production companies in countries with a low audiovisual capacity (LCC group A and LCC group B) and to increase their economic weight on the market.
Code: 32030 | Identifier Code: CREA-MEDIA-2024-CODEV | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 07/12/2023 | End submission calls: 06/03/2024
Within the specific objective of promoting competitiveness, scalability, cooperation, innovation and sustainability, including through mobility, in the innovation, competitiveness and scalability of the European audiovisual sector, one of the priorities of the MEDIA strand is:
The objective of the support to European co-development is to support the cooperation among European production companies that are developing works with a strong international audience potential.
Code: 32027 | Identifier Code: CREA-MEDIA-2024-FILMDIST | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 07/12/2023 | End submission calls: 25/04/2024
Within the specific objective of promoting competitiveness, scalability, cooperation, innovation and sustainability, including through mobility, in the innovation, competitiveness and scalability of the European audiovisual sector, one of the priorities of the MEDIA strand is:
Code: 31128 | Identifier Code: CREA-MEDIA-2024-VODNET | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 03/10/2023 | End submission calls: 09/04/2024
The objective is to support European Video on Demand (VOD) networks and operators, screening a significant proportion of non-national European works, with the aim to improve their competitiveness and attractiveness.
Code: 31126 | Identifier Code: CREA-MEDIA-2024-INNOVBUSMOD | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 03/10/2023 | End submission calls: 25/01/2024
The Innovative tools and business models action is aimed at encouraging the development and/or the spread of innovative tools and business models to improve the visibility, availability, audience and diversity of European works in the digital age and/or the competitiveness and/or the greening process of the European audiovisual industry.
Code: 31110 | Identifier Code: CREA-MEDIA-2024-FESTNET | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 03/10/2023 | End submission calls: 11/04/2024
The Networks of European festivals shall provide support to coordinated/collaborative activities among European audiovisual festivals aiming at increasing audiences’ interest in non-national European audiovisual content and promoting its circulation and visibility.
Code: 31106 | Identifier Code: CREA-MEDIA-2024-DEVVGIM | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 03/10/2023 | End submission calls: 24/01/2024
The objective of the support to Video games and immersive content development is to increase the capacity of European video game producers, XR studios and audiovisual production companies to develop video games and interactive immersive experiences with the potential to reach global audiences. The support also aims to improve the competiveness of the European video games industry and other companies producing interactive immersive content in European and international markets by enabling the retention of intellectual property by European developers.
Code: 31103 | Identifier Code: CREA-MEDIA-2024-DEVSLATE | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 03/10/2023 | End submission calls: 13/12/2023
The objective of the European slate development support is to foster the competitiveness of European independent production companies and to increase their economic weight on the market. The aim is also to increase the capacity of audiovisual producers to develop projects with the potential to circulate throughout Europe and beyond, and to facilitate European and international coproduction.
The support will also provide an entry point for emerging talent, giving them the opportunity to direct a short film supported by the strong foundation provided by experienced companies.
Code: 31101 | Identifier Code: CREA-MEDIA-2024-TVONLINE | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 03/10/2023 | End submission calls: 14/05/2024
The objective of the support to TV and online content is to increase the capacity of audiovisual producers to develop and produce strong projects with significant potential to circulate throughout Europe and beyond, and to facilitate European and international co-productions within the television and online sector.
Code: 31099 | Identifier Code: CREA-MEDIA-2024-FILMOVE | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 03/10/2023 | End submission calls: 18/07/2024
The Films on the Move action shall encourage and support the wider distribution of recent non-national European films by encouraging sales agents and theatrical distributors in particular to invest in promotion and adequate distribution of non- national European films.
Code: 29593 | Identifier Code: CREA-MEDIA-2023-CINNET | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 06/06/2023 | End submission calls: 20/07/2023
The aim of the support is to create and operate a network of cinemas.
Code: 25483 | Identifier Code: CREA-MEDIA-2023-DEVMINISLATE | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 08/12/2022 | End submission calls: 01/06/2023
The objective of the European mini-slate development support is to foster the competitiveness of European independent production companies and to increase their economic weight on the market. The aim is also to increase the capacity of audiovisual producers to develop projects with the potential to circulate throughout Europe and beyond, and to facilitate European and international coproduction.
Code: 25477 | Identifier Code: CREA-MEDIA-2023-CODEV | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 08/12/2022 | End submission calls: 26/04/2023
Code: 25475 | Identifier Code: CREA-MEDIA-2023-FILMSALES | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 03/05/2023 | End submission calls: 20/06/2023
The European Film Sales support shall encourage and support the wider transnational distribution of recent European films by providing funds to European sales agents, based upon their performance on the market, for further reinvestment in the acquisition, promotion and distribution (including online) of recent non-national European films.
Code: 25398 | Identifier Code: CREA-MEDIA-2023-FILMDIST | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 08/12/2022 | End submission calls: 27/04/2023
The European Film Distribution support shall encourage and support the wider transnational distribution of recent European films by providing funds to European distributors, based upon their performance on the market, for further reinvestment in the acquisition, promotion and distribution (including online) of recent non-national European films.
Code: 25384 | Identifier Code: CREA-MEDIA-2023-FEST | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 08/12/2022 | End submission calls: 09/03/2023
Support shall be provided to European audiovisual festivals aiming at increasing audiences’ interest in non-national European audiovisual content and promoting its circulation and visibility.
Code: 25376 | Identifier Code: CREA-CROSS-2023-MEDIALITERACY | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 08/12/2022 | End submission calls: 30/03/2023
Support will encourage knowledge sharing and exchanges on media literacy policies and practices to enable the development of innovative cross-border media literacy initiatives and communities across Europe, in a continuously changing digital media landscape and taking into account current user behaviour among variousage groups.
Code: 24953 | Identifier Code: CREA-MEDIA-2023-DEVSLATE | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 20/10/2022 | End submission calls: 25/01/2023
The objective of the European slate development support is to foster the competitiveness of European independent production companies and to increase their economic weight on the market. The aim is also to increase the capacity of audiovisual producers to develop projects with the potential to circulate throughout Europe and beyond, and to facilitate European and international coproduction.
Code: 24950 | Identifier Code: CREA-MEDIA-2023-AUDFILMEDU | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 20/10/2022 | End submission calls: 30/03/2023
Projects ensuring pan-European cooperation and providing innovative projects, especially using new digital tools aiming at:
Code: 24824 | Identifier Code: CREA-MEDIA-2023-DEVVGIM | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 20/10/2022 | End submission calls: 01/03/2023
The objective of the support to Video games and immersive content development is to increase the capacity of European video game producers, XR studios and audiovisual production companies to develop video games and interactive immersive experiences with the potential to reach global audiences. The support also aims to improve the competiveness of the European video games industry and other companies producing interactive immersive content in European and international markets by enabling the retention of intellectual property by European developers.
Code: 24821 | Identifier Code: CREA-MEDIA-2023-FILMOVE | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 20/10/2022 | End submission calls: 14/03/2023
The Films on the Move action shall encourage and support the wider distribution of recent non-national European films by encouraging sales agents and theatrical distributors in particular to invest in promotion and adequate distribution of non- national European films.
Code: 24819 | Identifier Code: CREA-MEDIA-2023-TVONLINE | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 20/10/2022 | End submission calls: 17/01/2023
The objective of the support to TV and online content is to increase the capacity of audiovisual producers to develop and produce strong projects with significant potential to circulate throughout Europe and beyond, and to facilitate European and international co-productions within the television and online sector.
The action aims to strengthen the independence of producers in relation to broadcasters and digital platforms, to enhance collaboration between operators, including independent producers, broadcasters, digital platforms and sales agents, from different countries participating in the MEDIA Strand, in order to produce high quality programming aimed at wide international distribution and promoted to a wide audience including commercial exploitation in the multi-platform environment.
Code: 24816 | Identifier Code: CREA-MEDIA-2023-INNOVBUSMOD | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 20/10/2022 | End submission calls: 24/01/2023
The objective of the Innovative tools and business models action is to strengthen the competitiveness, scalability and sustainability of the European players, as well as to improve the visibility and availability of European works and increase audiences in the digital environment. The aim is to support projects focusing on the specific challenges of the audiovisual sector such as discoverability, sequencing of release windows, financing and territoriality in order to enable strong and visible offers of European works online and across borders to a wide public.
Code: 22653 | Identifier Code: CREA-MEDIA-2022-CODEV | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 18/05/2022 | End submission calls: 08/09/2022
The objective of the support to European co-development is to support the cooperation among European production companies that are developing works with a strong international audience potential.
Code: 22645 | Identifier Code: CREA-MEDIA-2022-DEVMINISLATE | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 18/05/2022 | End submission calls: 08/09/2022
Within the specific objective of promoting competitiveness, scalability, cooperation, innovation and sustainability, including through mobility in the European audiovisual sector, one of the priorities of the MEDIA Strand is to nurture talents, competence and skills and to stimulate cross-border cooperation, mobility and innovation in the creation and production of European audiovisual works, encouraging collaboration across Member States with different audiovisual capacities.
Code: 20866 | Identifier Code: CREA-MEDIA-2022-CINNET | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 05/04/2022 | End submission calls: 28/07/2022
The aim of the support is to create and operate a network of cinemas with a view to enable the following activities:
Code: 19661 | Identifier Code: CREA-MEDIA-2022-VODNET | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 01/03/2022 | End submission calls: 02/06/2022
The objective is to support European Video on Demand (VOD) networks and operators, screening a significant proportion of non-national European works, with the aim to improve their competitiveness and attractiveness.
Code: 19305 | Identifier Code: CREA-MEDIA-2022-MARKETNET | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 22/02/2022 | End submission calls: 28/06/2022
The objective of the Markets & networking support:
Code: 18741 | Identifier Code: CREA-MEDIA-2022-DEVSLATE | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 03/02/2022 | End submission calls: 27/04/2022
The objective of the European slate development support is to foster the competitiveness of European independent production companies and to increase their economic weight on the market. The aim is also to increase the capacity of audiovisual producers to develop projects with the potential to circulate throughout Europe and beyond, and to facilitate European and international coproduction.
Code: 18662 | Identifier Code: CREA-MEDIA-2022-TRAINING | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 10/02/2022 | End submission calls: 04/05/2022
The objective of the Skills and Talent Development support is to foster talents and skills of the audiovisual sector professionals. Strengthen the capacity of audiovisual professionals to adapt to new creative processes and new business models with a view to maximise and fully exploit the opportunities of digital innovation across the value chain.
Code: 18629 | Identifier Code: CREA-MEDIA-2022-TVONLINE | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 03/02/2022 | End submission calls: 05/04/2022
The objective of the support to TV and online content is to increase the capacity of audiovisual producers to develop and produce strong projects with significant potential to circulate throughout Europe and beyond, and to facilitate European and international co-productions within the television and online sector.
Code: 18626 | Identifier Code: CREA-MEDIA-2022-DEVVGIM | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 03/02/2022 | End submission calls: 12/04/2022
The objective of the support to Video games and immersive content development is to increase the capacity of European video game producers, XR studios and audiovisual production companies to develop video games and interactive immersive experiences with the potential to reach global audiences.
Code: 18509 | Identifier Code: CREA-MEDIA-2022-FILMDIST | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 03/02/2022 | End submission calls: 05/04/2022
The European Film Distribution support shall encourage and support the wider transnational distribution of recent European films by providing funds to distributors, based upon their performance on the market, for further reinvestment in the acquisition, promotion and distribution (including online) of recent non-national European films.
Code: 18507 | Identifier Code: CREA-MEDIA-2022-INNOVBUSMOD | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 03/02/2022 | End submission calls: 07/04/2022
The objective of the Innovative tools and Business models action is to strengthen the competitiveness, scalability and sustainability of the European European players, as well as to improve the visibility and availability of European works and increase audiences in the digital environment. The aim is to support projects focusing on the specific challenges of the audiovisual sector such as discoverability, sequencing of release windows, financing and territoriality in order to enable strong and visible offers of European works online and across borders to a wide public.
Code: 18504 | Identifier Code: CREA-CROSS-2022-MEDIALITERACY | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 03/02/2022 | End submission calls: 06/04/2022
Media literacy aims to allow citizens to develop a critical understanding and use of the media. Media literacy is also a powerful instrument to limit the impact of disinformation. To this end, media literacy actions will encourage knowledge sharing and exchanges on media literacy policies and practices.
Code: 18502 | Identifier Code: CREA-MEDIA-2022-FILMOVE | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 03/02/2022 | End submission calls: 15/03/2022
The Films on the Move action shall encourage and support the wider distribution of recent non-national European films by encouraging sales agents and theatrical distributors in particular to invest in promotion and adequate distribution of non- national European films.
Code: 18498 | Identifier Code: CREA-MEDIA-2022-MEDIA360 | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 03/02/2022 | End submission calls: 12/04/2022
The objective of the MEDIA 360° support is to exploit synergies among existing ecosystems, to develop further cooperation potential, to reach economies of scale across different supported activities, create impact across the value-chain. This action shall support a package of activities related to facilitating the creation and promotion of European content, and/or the uptake of new technologies or business models for the audiovisual sector.
Code: 18496 | Identifier Code: CREA-MEDIA-2022-FESTNET | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 03/02/2022 | End submission calls: 07/04/2022
The Networks of European festivals shall provide support to coordinated/collaborative activities among European audiovisual festivals aiming at increasing audiences’ interest in non-national European audiovisual content and promoting its circulation and visibility.
Code: 13044 | Identifier Code: CREA-MEDIA-2021-CODEV | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 01/06/2021 | End submission calls: 17/11/2021
The objective of the support to European co-development is to support the cooperation among European production companies that are developing works with a strong international audience potential.
Code: 13041 | Identifier Code: CREA-MEDIA-2021-AUDFILMEDU | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 01/06/2021 | End submission calls: 05/10/2021
Objective – expected results:
Code: 3992 | Identifier Code: CREA-MEDIA-2021-FEST | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 01/06/2021 | End submission calls: 24/08/2021
The aim of the present call is to provide support to European festivals and festivals’ networks, screening a significant proportion of non-national European works, while preserving their identity and unique profile.
Code: 3988 | Identifier Code: CREA-MEDIA-2021-VODNET | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 01/06/2021 | End submission calls: 05/10/2021
The aim of the action is to increase cross-border collaboration between existing European VOD services.
Code: 3969 | Identifier Code: CREA-MEDIA-2021-FILMOVE | Programme name: MEDIA | Sub-program: MEDIA | Start submission calls: 01/06/2021 | End submission calls: 24/08/2021
The Films on the Move action shall encourage and support the wider distribution of recent non-national European films by encouraging sales agents and theatrical distributors in particular to invest in promotion and adequate distribution of non-national European films.